So let’s take a look at some of the most common mistakes done when a small business takes their business online.

 

Order of links

So many times you visit a small business website and they proudly flag the “about us” link as their first link. This is called the pride link because they often think that telling people about the company is the most important thing. The links should be in order of importance. Not in the order of the business owners EGO! If you use a website designer and he does consult you on the order of links, chances are you should be using someone else or at least make sure you educate yourself about online marketing because your website designer sure hasn’t!

 

No focus

Most small business websites lack focus. When you enter you are not sure where to go next which makes it hard for the user to understand exactly what he is supposed to do. The website should flow and the user should be able to make sense of the site within a few seconds of opening it up.

 

No sale / No lead setup

Many small businesses do not use their website to increase sales directly or capture leads. It is nothing more than an online brochure or business card. Sometimes the information is more confusing than it is helpful. If you competitors site is easier to navigate and captures either the sale or lead, you just lost a client. A small business websites needs to be even more on top of catching leads than a corporate website because every client lost counts more!

 

No analytics

Most small business websites have no clue what people do when they enter their site. No clue what users are really looking at and where they are loosing their potential sale or lead. If customers just walked in and out of their place of work eyebrows would be raised and something would be done. Shouldn’t the same thought process apply to the site? You need to know what is going on with your small business website and what users are doing.

 

No marketing purpose

This is the biggest “Whammy” of them all. Small business websites tend to fail seeing the potential of using the website as a complete marketing tool. The fundamental reason to take a business online would be to do marketing. The lack of marketing vision explains the mistakes from above. If just this single piece was in place when a small business builds their website, many of the other things would be solved because they would educate themselves about what it means to have a marketing tool!

 

No results!

This is no surprise considering everything above. If there is no purpose, no focus, no vision and no marketing thought behind the site then there are probably no results from the site either. What is even worse is that most small business websites do not even measure results or understand how to measure results from their site. Once again it is a lack of understanding more than anything!

 

So what can a small business do when they are ready to take their business online and setup their small business website? The most important thing is to educate themselves in a few areas. The most important ones being, what you need to consider before building or having someone build your website. How to use the website as a marketing tool and it would be extremely beneficial to you if you at least had some understanding of what SEO is and how it works. What is the difference between a website designer, website developer and an online marketing company? All of them do different things and have a different understanding of how to use the internet; the question is what purpose is your website supposed to serve? For most it should be a marketing tool, because the internet is the most effective marketing tool available!

 

If you own, operate, manage or you are starting up a small business then we suggest that you take a look at the 10make90: Get your website up right. (Can be found on www.10thatmake90.com). It is a great resource for small businesses looking to build a website and take the step online. You can find all the basic information you need to know before taking that step and taking your business online. Make sure that you are utilizing the power of the internet fully as a small business. The rate of businesses that fail is high enough; at least make sure your business is getting all the leads and sales that it can be getting. Don’t make the same mistakes that others are doing, it takes so little effort for you as a small business owner to avoid those common mistakes!

Veterans own over 5% of all small businesses in the United States. This growing number of small businesses, upwards of 4 million, is due to the success rate of veteran business startups being higher than the average due to the experience veterans have gained serving in the armed services. While there are a number of services to help veterans with business education, loans, and many organizations to help place veterans in jobs, until 1999 there were no services specifically focused on helping veterans start their own small businesses or franchise businesses.

Currently the armed forces offer several programs and opportunities for ex-military personnel who are interested in starting their own small business, including home based businesses that will allow veterans to work from home. The army in particular now offers the Army Advantage Fund. This program offers those who qualify money to help start a small business. For a 3-year enlistment you can earn $25,000, for 4 years up to $35,000, and for five or more years you can earn up to $40,000. Here is a list of 10 great home business opportunities and small business franchises that can each be started for less than $40,000.

#1 Spring Green is a Lawn care service franchise that has been serving communities for more than 30 years. They are locally owned and operated and invite franchisees to join them in service the $30 billion dollar lawn care industry. Spring Green also has a flex-start program, which allows franchisees to keep their current job while building the base for their new business. Also Spring Green offers a specific military assistance program as well that has a working grant from spring-green for veterans.

#2 Health Career agents offers veterans the important and profitable business opportunity of working in the health care business market. There is a critical shortage of healthcare professionals all across America. Who understands recruiting better than the armed forces? Put that experience to work by helping to recruit health care professionals through being either an owner/operator of a franchise, or becoming a Health Career recruitment agent

#3 American Business Systems, LLC is a state-of-the-art, web based electronic billing system. This solves medical offices’ cash flow and billing problems. No special education or certification is needed, as full training and ongoing support are provided to the franchisee. By signing up medical offices you reimburse their claims and charge a small percentage fee to process the billing through the electronic system that dramatically speeds up the billing process and reduces errors that lead to insurance claims being rejected.

#4 If your military service has left you with extensive experiences in technology and computer systems the Tech-Hero on site Computer Service franchise is looking for you. With a reputation of being professionals that work with customers to resolve computer and technology issues. Called heroes because of their desire to solve problems rather than bog down clients with “geek or nerd” terms the Tech-Heroes goal is to provide customers with exceptional service without making them feel ignorant or insignificant.

#5 In Your Home provides meaningful and important services to the senior population by providing advice, modifications, remodeling, and on-going maintenance and repair to elderly homeowners who want to “age-in-place.” If you have patience, solid work ethic, and a respect and care for elderly citizens, then In Your Home is a great small business opportunity to assist those senior members of the community to maintain their living standards so they do not have to relocate to nursing homes and elderly care facilities.

#6 If you have a head for finances, organization, and the passion to be successful then you should consider the Blue Coast financial group. Adding the title of Blue Coast Financial Advisor to a resume can provide an abundant source of additional income. Blue Coast Financial Advisors are fully trained upon becoming franchise owners and specialize in money saving analysis of companies and small businesses. Many businesses overpay for their workers compensation packages, equipment lease and rental insurance, research and development tax credits and many more. Blue Coast Financial Advisors are trained to recognize these oversights and correct them saving the companies that hire them thousands of dollars in unneeded expenses.

#7 If a more hands on type of home based business is what you are seeking in your small business venture look no further than PosiGrip. PosiGrip is a high profitable turnkey, home-based business with virtually no competition. Providing resurfacing and traction to slick and slippery-when wet surfaces such as concrete, tile, ceramic, and more, PosiGrip helps to combat the more than 9 million disabling slip and fall injuries accounting in more than 95 million lost work days each year. Each customer that utilizes your service also qualifies for a federal tax credit as a result of the safety provided by PosiGrip surfaces.

#8 For the small business owner who is looking for complete flexibility in their business opportunity the DVDNow kiosk is a very attractive option. This incredibly low cost business opportunity provides people with the convenience of renting a new release DVD from a kiosk in a convenient location such as a grocery store without the hassle of having to make an additional stop at a video store and wading through hundreds of out of date titles. The DVDNow kiosk can be serviced when you want, and by only carrying the most popular titles you save on stocking older movies, which only represent 10% of all DVDs rented. The DVDNow kiosk is quick and easy to start and offers immediate return on your investment.

#9 In the same vein of servicing machines the Vendstar vending machine company provides another 100% cash flow small business. The Vendstar owners set up as many vending machines as they choose to manage and service and can service and refill those machines at their convenience. With a cash-based business becoming a profitable small business owner is as simple as finding a location where people are and setting up your first Vendstar vending machine.

#10 Finally a business with continuing demand and constant need for more franchisers is the home inspection business. With Home Team inspecting you receive all the training and support you need to become a fully trained and licensed home inspector. Whether you choose to run your business with a work force of one or manage a team of inspectors, the Home Team Inspection service provides a necessary component in all purchase and sales of homes. People always need a place to live and with more and more homes being built everyday each sale requires an inspection. With Home Team Inspection Services you can quickly set up your own inspection franchise today.

These great opportunities appeal to the wide variety of skills and abilities that typically lead to high success rate in military personnel. For the military person seeking to run their own small business with the leadership and management skills that lead them to success in the armed services, these opportunities can help them find that same success and accomplishment in the business world.

Small business internet marketing opportunity is one of the fastest and most expanding industries in the world of internet nowadays. This type of business has helped lots of people to earn six figures.

You can use this small business internet marketing opportunity to fulfil your financial dreams for yourself as well as for your family.

You just need to setup some tools to get started with your small internet business opportunity. Once you find those tools are set then you can start very easily. This is the fact that internet is a huge ocean which has no end to it. You can also earn good money, if you follow this system properly.

These are very basic and important tools that you should have to drive your internet business very easily. These tools are: content website, autoresponder, email, fax on demand, etc.

Now we are going to see some of these tools that you will need when you start with small business internet marketing opportunity.

Here you go…

1. Your Business Website – You can even make money without having your own website by promoting website of other people. This method will not compare with your own website as you don’t have any rights on that website.

You must have your own site to grow your business idea. You just need to start building your website to get momentum around you. For that reason you should do some research to get started with your small business internet marketing opportunity. You will be rewarded with long term success.

2. Autoresponder – If you are not getting names and email addresses of your thousands of visitors who are coming on your website that means you are losing plenty of money that you can earn by doing follow up with those visitors.

You need to create a lead capture page where your visitors will give their name and email addresses. After getting that data you can follow up with your subscribers by an autoresponder system. This is very simple method.

You just need to stick with this method and you will enjoy internet wealth lifestyle. The above tools will really help you to increase your small business internet marketing opportunity.